Our secret sauce is something special! Arbor Terrace Prince William Commons won Gold in the National Mature Media Awards for our Family–The Secret Sauce to Senior Living campaign.
For this campaign, we wanted to highlight the familial focus of our community, and educate potential residents that while making the move to senior living is a big transition, it is one done alongside family and friends, and allows residents to continue with family traditions in their new home. If anything, making the move to Arbor Terrace causes their family to grow!
Along with sharing a video of our resident Mr. Wiggins in the kitchen, we also invited guests to a luncheon to learn more about Arbor Terrace.
We certainly thought the campaign was special, and the National Mature Media Awards agreed, awarding it Gold in the Total Program category. The National Mature Media Awards is the largest competition in the country that recognizes the best marketing, communications, educational content and programming made for seniors.
Says Judd Harper, President at The Arbor Company, “Communication is a very important part of what we do. These pieces were created to assist our team in telling the Arbor story. Through our marketing and educational efforts, we are able to give potential residents and their families the information they need to find the best place to call home.”
Learn more about our award-winning community by visiting our website or call us at 703-844-3505.