The Arbor Company won first place for a video or television campaign in the 2024 Aspect Awards. The campaign, Living Delray, is part of our Senior Living LIVE! series, and is composed of digital webinars and social media videos highlighting The Arbor at Delray community in Florida. In order to advertise the opening of this new community, The Arbor shared behind-the-scenes videos, interviews with local staff, digital tours and resident testimonials.
The Aspect Awards, presented by Aging Media Network, focus on innovation and creativity in senior marketing. The 2024 awards saw over 60 entries across the categories of Behavioral Health, Home Health & Home Care, Hospice & Palliative Care, Senior Housing & Senior Living, and Skilled Nursing (SNF).
“We are proud of our local staff and our communications team for their work on this campaign,” said Kelley Skarp, Vice President of The Arbor Company. “These videos help future residents understand the services they can expect at The Arbor, and educate families who are in the process of making the big decision to move to senior living.”
Click here to view the winning entry.
